Brand identity

A brand people recognise at a glance.

We design how your business looks and sounds, then write it down in a short guide so everyone who works with you keeps it consistent.

The challenge

Why most brands feel patchy.

A logo made in a hurry, a website in different colours, social posts in a third style. Customers notice, even when they can't say why.

  • Your logo looks blurry or cramped on phones
  • Every designer uses different colours and fonts
  • Your writing changes tone from page to page
  • You look smaller or older than you really are
Overview

One clear system instead of loose pieces.

We start by understanding who your customers are and how you want them to feel. Then we design a small set of parts that work together and write simple rules for using them.

The goal is not a fancy logo. It is a brand your team can use correctly without asking us every time.

What it does for you

  • People recognise you faster
  • New materials take less time to make
  • Your business looks as established as it is
  • Designers and printers get clear instructions
Deliverables

What's included.

The exact list is agreed in your quote and fitted to your project.

Short brand questionnaire and workshop
Logo in full, short and icon versions
Colour palette with print and screen codes
Font choices for headings and text
Tone of voice guide with examples
Business card and letterhead design
Social media profile and post templates
Brand guidelines document
All files in the formats you need
Use cases

When this helps.

  • Launching a new business
  • Refreshing a dated logo
  • Merging two companies into one brand
  • Preparing for a new website
  • Entering a new market
  • Creating a sub-brand for a new product
Process

How it works, step by step.

You approve each step before the next one starts.

  1. Discover

    A workshop about your customers, competitors and the impression you want to make.

  2. Explore

    Two or three different directions, shown on real examples like a website header and a business card.

  3. Refine

    We develop the direction you choose and test it at small and large sizes.

  4. Hand over

    Final files plus a guide that explains how to use everything.

Tools

What we use.

Tool names show what we work with. They don't suggest any partnership.

Design

  • Figma
  • Adobe Illustrator

Images

  • Adobe Photoshop

Guides

  • Figma
  • PDF
Questions

Brand identity questions.

Do you only design logos?

No. A logo is one part of a brand. We also choose colours and fonts, set the tone of voice and give you templates, so the logo is used well.

Can you keep parts of our current brand?

Yes. If people already know your logo or colours, we can modernise them instead of starting over. We discuss this in the first workshop.

Will we own the logo?

You will own the final logo and brand files once the project is paid in full. The exact terms are written in our agreement.

Next step

Start with a brand workshop.

Tell us what your business does and who it serves. We'll explain what a brand project would include for you.