Apps and tools people can use without help.
We design the screens of apps, customer portals and online tools, then test them with real people so confusing parts are fixed before launch.
Why good products lose users.
Products often grow feature by feature until nobody can see the simple path through them. Users give up quietly.
- ×New users don't know where to start
- ×Support gets the same questions every week
- ×Forms are long and people abandon them
- ×Each screen follows different rules
Watch, design, test, repeat.
We begin by watching how people use your product today. Then we redesign the key journeys, test the new screens with real users and refine them.
Testing with even a handful of real users usually reveals the biggest problems quickly.
What it does for you
- Fewer support requests
- More people finish sign-up and checkout
- Faster development with a clear design system
- Decisions based on what users actually do
What's included.
The exact list is agreed in your quote and fitted to your project.
When this helps.
- Designing a new app from scratch
- Simplifying a sign-up or checkout flow
- Redesigning a customer portal
- Building an internal tool for staff
- Preparing a product for investors
- Creating a consistent design system
How it works, step by step.
You approve each step before the next one starts.
Understand
We review the product and talk to the people who use it.
Map
We draw the main journeys and mark where people get stuck.
Design
New screens are designed and turned into a clickable prototype.
Test
Real users try the prototype while we watch and take notes.
Refine
We fix what didn't work and prepare files for your developers.
What we use.
Tool names show what we work with. They don't suggest any partnership.
Design
- Figma
Research
- Video calls
- Screen recording
Hand-over
- Figma Dev Mode
UX and product design questions.
Do you build the app as well?
We focus on design and testing. We can work alongside your developers or suggest a team to build it.
How many people do you test with?
It depends on the project. We agree the number and type of testers in the plan.
Can you work on part of a product?
Yes. Many projects focus on one journey, such as sign-up or checkout.
Pairs well with.
Website design
Page layouts planned around your customer's questions, shown to you as clickable drafts before any code.
Explore website design ServiceBrand identity
A name, logo, colour palette and tone of voice that make you easy to recognise and remember.
Explore brand identity ServiceWebsite development
We turn the approved design into a fast, accessible website that works on every screen size.
Explore website developmentFind out where users get stuck.
Show us your app or tool. We'll suggest which journey to improve first.